How I Built a Music Tech Company with 100K Users (No Code, No CTO)

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By Ms Mavy — DJ, Producer, Afroplug Founder

🔥 The Vision

I started Afroplug not with code, not with funding, but with a vision:
To empower music producers who are often overlooked — especially those who create Afro, Latin, Caribbean, and Diaspora sounds. The ones like me.

I’m a DJ, a producer, an artist from Cameroon and Guadeloupe, with a background in marketing (MBA + Harvard certified). I didn’t have a technical co-founder or investor support. But I had an idea, and I believed in it deeply.

🚀 The Beginning

Afroplug started in my bedroom in Belgium.
No team. No budget. Just me, testing ideas and sharing them with the community.

I didn’t wait for perfection. I launched a simple website, shared free loop packs, and started talking to real producers — understanding their needs, listening to their pain points.

And slowly… they came. 100… 1,000… then 100,000 users across the world.
Today, Afroplug tools are used by Grammy-winning producers of Drake, Davido, Burna Boy, Beyoncé, and more.

🧰 I Built Without Code

If you think you need to know how to code to start a music tech company — you don’t.
I used tools like:

• Notion for planning
• Gumroad / Payhip for selling
• Webflow and Airtable for simple site/database logic
• Google Forms + Mailchimp for feedback and community building

This is what people call “No-Code”. For me, it was just hustle + resourcefulness.

💬 What I’ve Learned (And What You Can Apply)

Here are 5 lessons I want every music producer, artist, or creative entrepreneur to remember:

1. Start small and launch fast
   Don’t wait for perfect. Drop something. Listen. Improve.
2. Focus on your niche
   Afroplug didn’t try to serve everyone — just the ones like me.
3. Build community before code
   Talk to your audience. Know their struggles. Solve real problems.
4. No one’s coming to save you
   Don’t wait for a CTO, label, or investor. Start with what you have.
5. Document your journey
   Your story is part of your product. People don’t just buy sounds — they connect with energy.

🎥 I Share It All on YouTube

If you’re a producer or founder on your own path, I made a full video for you.

Watch how I built Afroplug from 0 to 100K clients — no code, no CTO. Just vision.
👇🏽
🔗 Watch the video on YouTube

💜 Thank You

To the amazing producers, DJs, and artists who use Afroplug — I see you.
To my team who believed in this crazy idea — thank you.
And to anyone starting from nothing: you don’t need to be technical. You just need to be unstoppable.

Let’s build.

—
Ms Mavy
Founder of Afroplug
www.afroplug.com