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A Founder-Led Collaboration Rooted in Culture, Vision, and Opportunity
In today’s music industry, the most powerful collaborations are not built on trends — they are built on shared values, cultural roots, and long-term vision.
This is exactly what connects Afroplug and WeTalkSound.
More than a giveaway, this partnership is a founder-led initiative driven by two creatives with a deep understanding of the African music ecosystem, both locally and globally.
Two Founders, Two Journeys, One Shared Vision
Ms Mavy — Founder of Afroplug
Ms Mavy is a music producer, DJ, and music-tech entrepreneur.
She is the founder of Afroplug, a global music-tech company providing samples, plugins, and educational tools used by producers worldwide in official collaboration with Splice, FL Studio, LANDR, Tracklib & Bandlab.
With a background in marketing, technology, and music creation, Ms Mavy built Afroplug independently, with a clear mission:
make professional tools accessible to producers, especially those influenced by African and Afro-diasporic sounds.
Her work sits at the intersection of:
- music creation
- technology
- independence and ownership
Afroplug was created by a producer, for producers.
Dolapo Amusat — Founder of WeTalkSound
Dolapo Amusat is the founder of WeTalkSound, a 360 creative company recognized as the biggest Nigerian music community.
Based in Nigeria, WeTalkSound has become a key platform for:
- beatmakers
- producers
- emerging artists
- music industry conversations across Africa
Dolapo’s vision has always been clear:
build a strong media and creative ecosystem that amplifies African music voices and talent, starting from Nigeria and reaching the world.
Why This Collaboration Makes Sense
Afroplug and WeTalkSound come from different geographies, but share the same foundation:
- African roots
- deep respect for producers
- a desire to create real opportunities, not just visibility
This collaboration bridges:
- music tech (Afroplug)
- media, culture & community (WeTalkSound)
Together, they aim to support producers with both tools and exposure — the two elements most independent beatmakers struggle to access.
The Giveaway: Real Tools, Real Visibility
As part of this collaboration, Afroplug and WeTalkSound are launching a beatmaker giveaway designed to help producers move to the next level.
What you can win:
- Afroplug premium sample packsProfessionally crafted Afro, Amapiano, Trap, Drill, R&B, and global sound libraries.
- FL Studio licensesOne of the most widely used DAWs in the world, especially across Africa.
- Marketing support from WeTalkSoundIncluding media exposure, content promotion, and visibility within Nigeria’s largest music community.
This is not about free products — it’s about momentum, credibility, and growth.
How to Apply
Applications are now open.
Apply : here
Producers are encouraged to present their sound, their story, and their ambition.
More Than a Giveaway — A Cultural Statement
This collaboration represents something deeper.
It shows that:
- African-founded companies can collaborate globally
- founders can build ecosystems, not just brands
- producers deserve access, visibility, and respect
From Nigeria to the diaspora, this initiative is about building bridges and opening doors.
If you’re a beatmaker waiting for the right opportunity —
this is your sign.

